Why as a packaging manufacturer have we leaned into video content?

There are so many reasons why we have leaned into video content as a packaging manufacturer. It can: demystify, educate, show the behind the scenes, build stronger connection with clients and online audience, it’s fun, exhibits who we really are. Let’s go into more detail.

How video shows what we really do

With our videographer friends Olympix Media we capture a whole host of video content. But, the best performing videos which you can view on LinkedIn, Instagram, TikTok and YouTube (yes, we’re on all of those social media platforms) are those showing our KOMORI presses and BOBST finishing machinery in action. 

You can see our factory floor producing printed folded packaging. Blank sheets of board enter the press and strikingly printed sheets exit. These same sheets get cut and creased and then enter the glue line where they are folded and glued and brought to life. And this is all captured on film, every variety of packaging we produce and it has been mesmerising our online audience. 

How video helps us explain

Talking head video has allowed Luke and the team explain directly how things work at FACER. From answering frequently asked questions such as ‘what’s your minimum order quantity’ to going into detail about different print finishing techniques, for example embossing and debossing. By educating our online audience through video they can make more informed choices about their packaging.

How video creates a stronger connection

We are in the fortunate position to produce packaging for amazing brands, packaging we showcase in our videos. Now, when we started doing this we never envisioned the impact it would have. The brands we work with have not only liked these videos, they have shared them onto their platforms. One of the best comments we’ve ever had was when Co-Founder of PerfectTed, Marisa Poster called a video featuring their matcha packaging ‘a packaging thirst trap’.

How video content makes us more fun

Chris Coote, Co-Founder of Olympix Media comes to us with a bunch of ideas (some of them pretty crazy) and somehow he convinces us as a team to do them. And you know what, it makes us laugh, it makes us cringe sometimes too, but mostly laugh. When we share these ‘silly’ videos we show the heart of FACER and team who’s number one value is FAMILY. 

Binge our video content and see exactly why we love it.