What made to fit packaging actually means

Everyone has had a delivery from a particular online giant (they’re not the only ones who are guilty of this though) and the product is rattling around the packaging that is not fit for purpose. So what is made to fit packaging? Packaging structurally designed for your product. No rattling!

Bespoke fitments

For multiple items in one pack, for example gift packaging. When a selection of items have been curated to sell together. To ensure they are secure and in some cases displayed, a bespoke fitment can be included in your packaging. This is a structurally engineered, cut and creased piece of board that fits with ease inside your folded carton. It keeps your products in place, it displays them, and it protects them.

Folding cartons designed for your product

There are plenty of off the shelf folding carton structures that you could choose for your product. However, like all one size fits all solutions, they will not take into consideration what your product is and what your packaging needs to engage your consumer and the further powers of packaging. When choosing a folding carton design for your product, you want it to be made to fit. This includes the following considerations:

• The size of your product
• The weight of your product
• Is the product going to be stored in the packaging long-term
• Is the product likely to be tampered with
• What messaging you want to communicate to your consumer
• What will make you stand-out from your competitors on the shelf
• Differentiation!

All of these considerations impact the structural packaging design you choose for your product. 

Consumer experience

Poorly fitting packaging for your product can leave a lasting impression on your consumer. From rattling around, to too snug – you really want your folding carton to be the goldilocks of packaging, just right. 

Shelf appeal

To stand-out from crowded shelves, you need to choose a packaging design that thinks beyond function and pretty graphics. Think about storytelling, how you can use structural shapes, brand messaging in unusual places and print throughout your packaging (nothing is more luxurious than a flooded internal), along with decorative finishes to take your made to fit packaging to the next level.

Do you want packaging completely designed for your product? Get in touch.