Package Different and Unlock Your Brand’s Potential

Package Different and Unlock Your Brand’s Potential

Managing Director Luke Wilson is spilling the (Yorkshire) tea on why you need to package different and how you can achieve it. 

5 tips on how to package different

There are easy and sustainable choices brands can make to stand out. Here are Luke’s top 5 tips on how you can package different:

1. Unique structural design

2. Sustainable swaps

3. Visually striking print & decoration

4. Storytelling through packaging design

5. Distinctive material choices

What does this mean?

It means stepping away from generic packaging structures, getting rid of unnecessary single-use plastic, harnessing the power of print, remembering your packaging is an extension of your brand and that there are materials out there that might suit your product and brand story better. 

Here he explains why you want to adopt these tips:

‘I think it is critical that brands understand the power of differentiation. I’m sure we can all think of a particular brand or product that clearly outperforms its competitors’ sales on the basis of its packaging. We don’t mean differentiation for the sake of it either, it must be approached from the ground up to identify every opportunity to weave the brand’s objectives and story into the packaging from the structural design to the decoration. 

This can be the relatively mundane in terms of pack security or product weight distribution, through to really enticing ways to communicate with your consumers through considered execution. Naturally, graphic design plays a big part, however we always promote that the inception of packaging starts with highly creative and considered structural design and thinking on to the overall product specification from material to the use of vegetable oil based inks – this is where FACER excels. 

If a brand is looking at their packaging and thinking that it isn’t really doing any heavy lifting for the brand or product, then they need to engage a business that can help them “package different”.’

Team FACER are wanting their clients to disrupt their marketplaces and reap the rewards that having a ‘package different’ attitude gives them.

Position your brand differently

The idea of being consistent can feel a bit boring, safe even. But, being consistent does not have to mean conformity or doing what everyone else is doing in your industry. Just like disrupting doesn’t have to be completely wild, either.

It’s all about positioning your brand differently. Not just for the sake of it, with real conviction, and that is something you can consistently do. 

Let’s stop playing it safe and disrupt… consistently.