Achieve outstanding colour for your packaging

One of the most recognisable elements of your branding is the colours you use to tell your story. And this colour needs to translate from digital branding to printed materials, including your packaging. But to achieve outstanding colour for your packaging you need to understand how colour works on different materials and what techniques you can use to accomplish them with consistency so they are always appear the same.

Four colour litho printing

Traditional lithographic printing takes four colours: cyan, magenta, yellow and black. From these four colours creates a full spectrum of colour. The printing process sees your chosen packaging material pass through four printing plates each with your graphic design in the four colours. At the point of setting up your project to print, the colour is inspected by our expert team and digitally measured for ink weights and densities. This colour specification is then saved and used every time your packaging is printed, ensuring outstanding colour quality and consistency.

Pantone colour matching

You can take your colour matching one step further. Achieve outstanding colour by choosing a Pantone colour reference for brand and spot colours. This enables you to have a specific colour that can be used in the physical and digital world. At FACER. we use Pantone X-Rite eXact. This is a digitally controlled colour matching system that measures a Delta-E reading to an ISO tolerance. Guaranteeing not only a stunning colour but a colour that will be recognisably you, whether on a shelf in store or on a social media post.

Endless colour with foil blocking

Now, if you want to amp up your colour, why not choose to print finish your packaging with foil blocking. Often, this gets mistaken for just being metallic, but truthfully you can not only choose from a huge array of colour, you can also choose a variety of finishes: metallic, gloss, pearlescent, satin, and matt. This can be used to create visual highlights that are difficult to ignore. Another way to achieve outstanding colour for your packaging.

Multiple levels of colour

Whether you use traditional litho print, Pantone spot colour or the decorative finish of foil blocking, you can be confident with the colour that will be achieved at any or all these levels to make your packaging uniquely your brand. Are you ready for colourful packaging? Get in touch.