The impact of gift packaging

Grouping your products together and displaying them in gift packaging makes choosing for your consumers a lot easier during the height of gifting season. But, remember there are more gifting opportunities for your products other than Christmas. Get the impact of gift packaging throughout the year, by updating your Christmas gift packaging for: birthdays, Valentine’s Day, Easter, Mother’s Day and Father’s Day, congratulations, to say thank you and a host of other celebrations. The options and opportunities are quite endless!

Why add gift packaging to your range

There are multiple reasons as to why you should add gift packaging to your range. If you have a range of products that complement each other and are likely to be purchased together, create a gift pack. Or you have an everyday product that needs a spotlight during the gifting season, consider adding a gift with purchase and create a gift pack. Perhaps you have specialist products produced for the gifting season, create a gift pack. Make your consumer feel like they are making a special gift choice with a greater perceived value (whether it’s for someone or themselves!), by elevating the packaging for key dates in the year and increase your sales at the same time.

How to elevate your gift packaging

The most impactful way to elevate your gift packaging is through structural design and decorative finishing. Make your products are the hero by displaying them with smartly engineered plastic-free paper-based fitments. Ensuring your products are secure and enticing in equal measure. Gift packaging is also the perfect opportunity to elevate your packaging design with print finishing. Flourish with foil blocking, add sophistication with spot gloss varnish, a bit of bling with blind emboss, and present it all beautifully with bold print. Really showcase your brand to the max. More is definitely more when producing gift packaging.

Repurpose your gift packaging

It’s easier than you think to update your gift packaging for different gifting seasons. Our top tip is to keep the structure the same and let the graphic design and print finishing do the heavy lifting. Switch from a festive metallic foil to a romantic red, or a pretty pearlescent, or even striking monochrome. Change up the messaging to your new target audience. Even swap the products to better suit the season. A cost effective way to achieve seasonal or promotional changes on your gift packaging is by adding a sleeve that carries the seasonal or occasion messaging.

Is gift packaging for you?

Most brands can benefit from the impact of gift packaging. If you want to know more about how you can achieve this, book a consultation with the team.